We work with a small number of private clients each year on homes that demand both design intelligence and precise execution - clients who want a single, trusted team accountable for the entire process, from first concept through to the finished home.

Archetype Projects takes full responsibility for every stage - developing the brief, appointing and directing the right architects and consultants, leading the interior design direction, and delivering the construction through our own in-house team.

This means one point of contact throughout, and no gap between what is designed and what is built. The decisions made at the design stage are understood and respected at the construction stage, because the same team is responsible for both.

Ali's commercial background brings a rigour to how projects are scoped and managed - budgets are established with precision at the outset and maintained with transparency throughout.

We are personally involved in every project we take on. That selectivity is deliberate - it's what allows us to maintain the standard of attention each home requires.